Between Two Parties—Good Business-to-Business Practices for Product Fulfillment
Big Fish If you’re in business for yourself, your dreams are probably big. You want to do the best business, create the biggest rep in town, and, above all, score the best financial rewards for yourself that you can. Your friends and family might label you a “dreamer” and scoff endlessly. But you know that without big dreams, big realizations can’t happen. You have to have aspirations, plain and simple, to catch the big fish. (more…)
High Concept—Thinking Digitally for Product Fulfillment
New Horizons The vinyl records, the VHS and audio tapes, those cranking sixteen millimeter projectors from high school health class—they’re all gone. Sure, you can dig them up in specialty shops, the library, or even see them in a museum. But for all intents and purposes, their time for regular commercial use has passed. Tragic? Maybe. But the fact is that technology changes, and that’s something humans have to come to terms with. (more…)
Rules of Attraction: How to Bring In and Keep Clients for Your Product Fulfillment Business
Tough Moves You’ve got the smarts and business demeanor. You’ve got the top tech tools and toys to do the job. And you’ve got the spunk and energy, with a desire for success. Great. You’re ready to go. But where are the customers? Don’t worry if the above seems like a slightly true-to-life question for you. As silly as it might sound, pros in many business lines ask this regularly. They’re ready to go, but they lack the clients to actually get going. Often, they never actually get on with their job because the client prospects never materialize. (more…)
Getting the Other Guy—Working with Third Party Fulfillment Pros

Order of the Day—Processing Great Product Fulfillment Orders for Your Clients
What They Want To put yourself in the client’s shoes for a second, remember back to when you were a kid and you could place an order. Maybe it was for a slice of pizza on Pizza Day at school or a toy out of a catalog. It felt so great to not only receive that item but also make the order yourself. In fact, there’re probably only a few feelings like it. Whether you know it or not, as a product fulfillment pro, you are providing that feeling to your clients on a regular basis. (more…)
Words on a Wire—The In-Demand World of Digital Printing in Product Fulfillment
Language Abound It’s probably cliche to say how powerful language is. You likely had your English literature or Spanish teacher beat it into your head when you were in high school, but you eschewed reading Great Expectations or learning your correct imperative verbs in favor of a good party. Later, you realized the truth about how important a role words play in professional communications. And then you understood. (more…)
For the People—Mastering Great Customer Services in Product Fulfillment
People Are the Reason Even the most prolific and successful entrepreneurs today lose their focus every once in awhile. It’s human nature. Life and work can get busy and complicated. As a result, there are times when their professional dispositions suffer because of their loss of focus. This happens in product fulfillment, too. The occasional botched mailing, a miscommunication between your business and a service provider, and the discovery of a faulty product are all examples of how product fulfillment can suffer. Luckily, these and other examples can be rectified relatively easily. (more…)
Outside the Box—The Creative Avenues of Product Fulfillment
Out of the Doldrums Aside from the occasional anomaly, the average person doesn’t like being bored. There’s unease, sadness, and an outright stagnation of mind when one gets bored. Whether people admit it or not, pretty much anything that’s produced from a bored state of mind isn’t going to be all that inspiring. While we live in a visually and sonically stimulating time—often a bombardment to the senses—people tend to gravitate to the more creative aspects of modern life. (more…)
Right Stuff: Tips for Having the Right Merchandise for Product Fulfillment
Good Goods The real romantics always say that “life is about more than just stuff and things.” They put human interaction, happiness, and love for one another ahead of any sort of material good. They say that there’s no comparison between inanimate objects and people’s emotions. And they’re right. There’s nothing like humans relating to one another and connecting on a personal level. It’s unbeatable. (more…)
Having It All—Doing the Most in Product Fulfillment
Heads Above So, you’re a product fulfillment professional, are you? That’s great. You should be proud. But, are you doing all that you can for your clients? Hopefully the above comment didn’t put you off—it was just meant for fun. However, it’s still not something to take lightly if you are serious about product fulfillment. If you are a product fulfillment pro, you should be able to answer that last question. (more…)