Improving Your Business With Niche Marketing
You’ve likely heard the term “niche marketing” before, but nowadays, especially if you have a fulfillment center, it’s taken on a new meaning. Not only does targeting a niche market lead to profit, but it helps to make your fulfillment center operate more efficiently. Stripping it Down A niche market allows you to examine what you do and don’t need to meet client demands. (more…)
The Fulfillment Opportunities of the Fall Season
If you haven’t already done so, consider the events just around the corner: back-to-school, Halloween, Thanksgiving, Hanukkah, and Christmas, all of which take place over a few months. You need to be ready to profit from them, as clients are going to need your fulfillment center more than usual. Here's what you need to consider. Goods If your products don’t change much season-to-season, not much is done differently. But if you alter your product line according to the seasons, you have more opportunities for sales. (more…)
Signs to Change Your Supply Chain Services
There may be times when the cracks start to show in your business and you aren’t providing or receiving the best services possible. One area where this may happen is your supply chain services. If your partners are starting to display problems, they need to be addressed immediately. Signs and Symptoms Recently, Target Canada revealed that since its inception, there have been problems with its supply chain companies. (more…)
The Advantages of Using Content Marketing
It’s ironic that in a field where visual media has never been more prominent, there’s perhaps never been a greater use of words. Despite critics saying that visual media is making us stupid, the information age has lived up to its goal of providing knowledge to the public. This has become important for marketers and product fulfillment companies. And now, studies are showing that clients want more legitimate information to help educate them in their consumer decisions. The use of informative content as marketing tools is called content marketing, and it can be an excellent way to improve business. (more…)
Using Cross-Channel Analytics for Better Business Results
There are so many ways to deal with clients: via mail, a web site, the phone, social media, mobile apps, and any combination of the above. With so much activity, you might be wondering how each is faring. So how do you find out? With cross-channel analytics. These help you measure the results of your multi-channel operations, as well as plan for the future. Here’s what you need to know. (more…)
Pointers for B2B Direct Marketing
As great as your customer order fulfillment may be, expanding your product fulfillment business via business-to-business (B2B) direct marketing can generate new potential for success. The product fulfillment process is a chain. Seeing where you work best in that chain, whether warehousing, customer order fulfillment, or something else, allows you to recognize where you can best help another business in that same chain. That is where you can acquire the means to brand your business and offer it to others. (more…)
Importing Tips for Product Fulfillment
There’s always a market for imported specialty goods. However, changes to importing laws are stymieing a lot of people involved in the merchandise fulfillment importing process. Once these laws are on the books, you, as the importer, have to be ready to determine how these regulations will affect your ability to acquire and sell imported goods. You may even have to revise your fulfillment service to accommodate these new laws. (more…)
How to Best Use Your Product Fulfillment Knowledge
If you’ve been working in product fulfillment for a long time, your knowledge is a great boon to your business. Whether it’s the hardships of fulfillment orders, or the necessity of mail fulfillment, the information you’ve accumulated while using the Internet as a successful business venture makes you a valuable commodity to both your business and those of others. Self-Worth First, you must assess your knowledge. What do you know? What have you done successfully? (more…)
The Value of a Product Fulfillment Video
Video is capable of entertaining, inspiring, and influencing us in ways most other media cannot. Thus, with such importance and demand, there’s a constant need to create more. For those in product fulfillment, this is your cue to create videos that can help promote or represent your business. Pre-Production Planning out and producing a video isn’t difficult. Start by determining what you want your video to show; there has to be a point to someone watching a piece about your product fulfillment business. (more…)
A Short Guide to Building a Great Product Fulfillment Web Site
If you’re going to be in business, you need a web site, and product fulfillment is no exception. In all likelihood, you already have a web site that showcases your product line and ordering information. However, there are other aspects of having a great web site that you may not be aware of. Having a checklist can help you touch up your web site so it’s more impressive than the competition’s and very client-friendly. (more…)
