Creating Transparency in Fulfillment
While a bit of a buzzword, “transparency” is nonetheless an important term, if only because trust is hard to obtain these days. That’s why fulfillment companies have to work hard to create that trust by having some form of transparency in place so customers see that they are legitimate. Here’s a short list of things to incorporate to create transparency in fulfillment: (more…)
The Fulfillment Supply Chain Checklist
Target recently announced that they will be shutting down all of their operations in Canada. This was a big shock to many due to the amount of money and jobs lost. Much of Target’s Canadian failure has been attributed to supply chain issues. All fulfillment companies can learn from Target and use the following checklist to ensure they are utilizing their supply chain services correctly: 1. Do You Have the Proper Software? The media has noted that Target Canada didn’t have the proper software management services to link the retailer with its supply chain companies, something a business cannot let...
5 Fulfillment Lessons from the Apple Watch’s Marketing
If you’ve been keeping up with business and technology news, you’ve likely heard of the Apple Watch, a wristwatch that has all the functions of an iPhone. Recently, it was also announced that the Apple Watch is introducing its first ad platform courtesy of software company TapSense. This is a new step in m-commerce and is going to have a big impact, even for fulfillment companies. There are some important things to take from the Apple Watch and its marketing which fulfillment companies can apply to their own marketing in 2015. (more…)Understanding the Fulfillment-Digital Currency Relationship
Even with the amount of digital media available today, it’s hard to fathom that we now have digital currency systems too. For fulfillment companies, digital transactions mean new opportunities, but also new challenges. Adapting to digital currency systems might take some getting used to, but may be necessary, as it will likely grow into a viable commercial medium–that is, if it isn’t already. E-Money Before, money was regulated and handled only by banks and the government. But now, with digital currency, the reach has expanded. (more…)
5 Easy Visual Fulfillment Marketing Techniques
At the end of 2014, the digital marketing experts predicted that visual media will become even more of a prominent marketing tool. This is good news for fulfillment companies as, contrary to popular belief, fulfillment marketing is easy to do. Here are five techniques to better use visual media marketing in fulfillment: 1. Use Slideshows A picture is worth a thousand words, which is why quality images of your product line are often enough to generate sales. You can download free, high-quality programs that allow you to upload images of your products and create slideshows that showcase these items. And for...
5 Simple Ways to Improve Multichannel Fulfillment Marketing
Some businesses do their marketing only one way, and that works for them. However, most fulfillment companies need to market across a variety of channels in order to attract clients. Luckily, multichannel marketing isn’t difficult once you get the hang of it. Here are five simple ways to improve on it: 1. Use Google Shopping Formerly known as Google Products, this utility is a tool that sees companies can pay to list their products on Google’s shopping service. This allows users to compare prices, thereby providing useful knowledge about the competition and their marketing techniques. (more…)5 Ways to Better Focus Your Fulfillment Ventures in 2015
To say that 2014 was a crazy year for fulfillment would be an understatement. Between the rise of digital commerce and significant changes in retail sales, distribution and fulfillment services are evolving rapidly. Now that 2015 is here, it’s time to look back and see what lessons can be learned from 2014 and what can be done to make your 2015 fulfillment year the best yet. 1. Sell Internationally The recent news about developed U.S.-Cuba relations, combined with the rise of e- and m-commerce, means that your order fulfillment can and needs to go global. There’s a lot of international demand...
How to Improve Value Shipping in Fulfillment
While it’s true that you have to make sure your fulfillment company’s shipping methods are in top order, there’s also a need to build up your shipping as a valuable branding tool. Whether they realize it or not, people often see shipping as an incentive for buying product, basing their buying decisions on whether they can get merchandise quickly. But there is an art to offering “value shipping.” Here are some useful tips and techniques from the experts. (more…)About Fulfillment Payment Options
While cash and checks may still be viable options, if you’re working in fulfillment, you have to employ the best payment tools and options available. You want to make sure you get paid in the most safe and secure fashion possible, but you also want to give your clients the best means of paying you. Customers appreciate having easy payment interfaces and will be more likely to use your fulfillment company again if they have that kind of flexibility. Below explains how to have options that are secure, easy, and quick. (more…)
Answering the Demand of Today’s Fulfillment Customers
Fulfillment clients have never been more lucky given the amount of consumer freedom they have. A lot of fulfillment services are scared they will fail to meet this demand, causing clients to go elsewhere. But that’s not the attitude to have. After all, if consumers have such power, why not go the extra mile for them? You’re all about fulfillment, and doing just that is a great way to show how skilled and professional your business is. Here's what you need to know. (more…)
